Artist Watch: A talk with J Spoolz on how he's got us "Fallin'" for his latest tra
- April Reed
- Jan 25, 2019
- 3 min read
Happy 2019, Locals! How's your year starting off? Some of you may have made resolutions that include going back to school after a long break, hitting the gym for your "JLo" summer bod, or even paying your phone bill on time every month. Whatever your goal may be, each one requires a form of inspo, and TLA's been hit with some recent bout of motivation!
Around this time a few months ago, Bakersfield rap artist, J Spoolz sent over an audio of his latest single, "Fallin'" to my email. I took a listen to it and instantly new that this song was gonna be a HIT! Not only was it a hit at the local level, but also on the mass level as the music video reached BET ! Yes, BET ! With songs like "Don't Confuse Me" and "Trouble" it's not a shocker the moves J Spoolz is making.
So, how does he do it? I got to ask Spoolz a few questions in regards to his latest drop and what he's got planned for the new year...
TLA: Congrats on your latest song and music video for "Fallin'"! Does this song stem from a personal experience?
JS: "I['ve] been through a lot of sh*t in my life, but...it's about what the beat is bringing up in that moment. Depending on where that beat takes me is kind of what I write about."
TLA: Can you go over the collaborative process that went into the making of music video?
JS: "One of my homies introduced me to [Chris Brand], and we kind of threw ideas back and forth...we were go[ing] to start and do it as an animation video, and we kind of took a turn from there...we decided we wan[t] to do more effects and try to play it like that".
TLA: How did it feel to be featured on BET Jams?
JS: "It felt great to be on BET Jams! I've been working a long time for this sh*t, and it's always just good to get your music on another avenue. This sh*t is life to me! It's something that I'm go[ing] to do probably for the rest of my life, regardless of what I'm doing or how I'm doing it...it's just something that I enjoy doing."
TLA: Not only are you a rap artist, but you're also a music manager. How has that new creative venture been for you?
JS: "I probably wouldn't call myself a manager...I do consultations, because I like to try to help artists. I've been doing this for a long time, and not too many people ever reached out and tried to help me or point me in the right direction. With this music sh*t, it's just a constant struggle to try to find and gain ground in it. So, anybody who I see who I feel has potential and who really wants it...I try to help out."
TLA: What's on your 2019 agenda?
JS: "We're going to continue promoting "Fallin'"...lining up shows. We're supposed to be performing February 1st at Riley's...and then we're going to transition into the "Feelin Okay"; we already got word that BET wants to pick up "Feelin Okay" and do a world-premiere on that. So, I'm pretty excited about that too. Depending on what type of music that I create over the next few months, [it] will determine what we do in the second half of the year."
It may have been the smooth lyrics-or the hotel and nice car- that kept that beautiful babe on his arm...Either way, he's doing something right! Keep doing what you're doing, Spoolz!
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